OUR STORY

NORD43 originated from a drive to completely escape the status-quo. In 2020, the founder wanted to make an impact and disrupt the fragrance industry.

He envisioned NORD43 as stripping away the unnecessary, the overcomplicated and returning fragrances to what they should be: Simplicity at its core. By utilizing only natural ingredients and a sustainable framework centered around transparency and engagement with clients. NORD43 seeks to create a culture of conscious-luxury in the world of perfumery.

In late 2020, we collaborated with world-renowned perfumers in France to create the first four scents. All uniquely different and each with a story of their own.

Summer of 2021 marked the launch of NORD43. With a retail presence in gulf cities and a strong digital presence. NORD43 is excited to embark on a journey that rose from an aspiration to provide clients with fragrances that are natural in all senses and goes beyond to tell everyone about the magic of perfumery!

HISTORY

| 2019 | The concept of NORD43 originated. The Founder selected the name Nord43 as it is the latitude of the French city of Nice, known for its natural wonders and beautiful landscapes, beauty that is simple and natural: The Essence of Nord43

| 2020 | Collaboration with French perfumers to create the initial 4 scents of NORD43

| 2020 | Office and manufacturing base established in Paris, France

| 2021 | Launch of NORD43 in Gulf Retailers and Digitally across several platforms

MISSION

Mission: To create fragrances that refreshingly stand out and endeavor to protect, share, and reinvent the world of perfumery.

VISION

Create a fragrance culture that is dedicated to inclusivity, transparency and education.

VALUES

SIMPLICITY – MESMERIZING – INFORMATIVE

Nord43 is rooted in concept of Simplicity at its core. Creating a new world of fragrances by using clean, conscious ingredients to craft beautifully innovative scents. Our values focus on incorporating only the “good” avoiding the “bad” and sharing our knowledge of perfumery with our clients.

We take great pride in ensuring our fragrances are clean, cruelty-free products that are created with sustainable ingredients.

We also believe our clients should know all quirks and tidbits about fragrances and our aim is to build a culture through engagement with relevant information.